Ad2One wins Jamie Oliver online advertising account
Online ad network Ad2One has been awarded the account to sell Australian ads on Jamie Oliver’s website.
The announcement:
Global digital group, AD2ONE has won the contract to exclusively sell online advertising for Jamie Oliver’s hugely popular website in Australia and New Zealand. JamieOliver.com joins AD2ONE’S successful consumer category, which already includes grocery shopping related sites including Coles Online and Gourmet Ads. Advertising for JamieOliver.com was previously handled in-house until AD2ONE was awarded the business in both Australia and New Zealand following a successful pitch.
JamieOliver.com achieves 2 million unique visitors a month and over seven million page impressions. It has over 300 thousand registered members and over 100 thousand newsletter subscribers. The site includes information about Jamie’s restaurants and catering business, his TV shows, books, DVDs, magazines and also recipe ideas.
AD2ONE will be offering brands targeted ads, content integration and sponsorships designed to reach foodies and Jamie Oliver fans, backed by detailed reporting and tracking.
“Brands can really benefit from their association with Jamie Oliver as so many people around the world feel extremely passionate and positive about him and his businesses. Through AD2ONE, we’ll work with marketers and agencies to find the best way to interact with our audience,” said Alexa Proctor, Global Online Marketing Manager at Jamie Oliver Limited.
Graphical formats available to advertisers on JamieOliver.com will include MPU, leaderboards and skyscrapers and AD2ONE is able to tailor a package to meet individual advertisers’ needs, including email, content integrations, sponsored recipes, polls, forum topics and competitions.
“The Jamie Oliver brand is so powerful amongst consumers that we are thrilled to have his website as part of our consumer portfolio. We are looking forward to working with his team to offer brands a unique opportunity to be associated with such a positive and successful personality,” said Phil Duffield, Managing Director of AD2ONE, Australasia.
AD2ONE provides exclusive advertising access to premium vertical brands such as Expedia, Coles Online, Reuters, AOL and HotCopper for Australia’s leading agencies, marketers and publishers.
Source: Ad2One press release
