Case study: Consumers trial John West with Eye

Eye Shop has launched an experiential campaign for tinned fish brand, John West.   

The announcement:

Leading retail media supplier, Eye Shop, announces today the delivery of another specially designed Eyelite for tinned-fish specialist, John West’s new product ‘Tuna and Beans’. Commencing July 19 and running through to August 18, the purpose-built Eyelites are located in prime Eye Shop grocery precincts at Westfield Doncaster Shopping Centre in Melbourne.

Turning another creative concept into a special build, Eye Shop worked with Simplot’s agencies Mitchell and Partners and Grey Advertising to prescribe an original solution involving an Eyelite which dispenses John West shopping coupons. The campaign – which was designed to drive awareness and generate trial of John West’s new ‘Tuna and Beans’ product – targets consumers at the last point prior to purchase. The innovative approach has proved a great success with more than 200 coupons dispensed in the first two days of the month-long campaign.