Ad2One wins Viator.com
Online ad network Ad2One has won the online advertising account for travel website Viator.com.
The announcement:
Global digital group, AD2ONE has won the exclusive online advertising business for online travel company, Viator.com in Australia, New Zealand, Hong Kong and Singapore. Viator.com, which is focused on destination activities and experiences, will join AD2ONE’S successful travel and leisure portfolio, which also includes Lonely Planet, Expedia, the Wotif Group including Lastminute.com.au, Travel.com.au and Wotif.com; as well as PleaseTakeMeTo.com and HotelClub.
Achieving approximately 2.2 million page impressions in Australia, Viator.com is the traveller’s one-stop-shop for researching, planning and booking things to do in more than 450 destinations worldwide. Viator.com offers thousands of experiences including adventure activities, city tours, off-the-beaten-path experiences, educational tours, family-friendly activities, shore excursions, theatre and show tickets, city passes, as well as day trips and multi-day tours.
“Our ongoing sales success with the leading online travel and leisure brands is really setting AD2ONE apart from the competition. We have a well established reputation for achieving outstanding results for online travel publishers wanting to increase their revenue and we look forward to extending this reputation even further through our partnership with Viator.com,” said Jesse Morris, Business Director of AD2ONE.
“With a little help from Viator, travellers can easily wear the hat of a true local as they ride a bike through the streets of Amsterdam; prepare a traditional Tuscan meal in Florence; or tour behind-the-scenes at the Sistine Chapel in Rome,” said Scott McNeely, Vice President of Product at Viator.
“Brands that want to capture the attention of travellers looking for unforgettable experiences have the perfect opportunity to do so in many different and innovative ways on the Viator.com website,” continued McNeely.
AD2ONE provides exclusive advertising access to premium vertical brands such as Lonely Planet, Expedia, Wotif Group, LinkedIn, Coles Online and AOL for Australia and New Zealand’s leading agencies, marketers and publishers.
Source: Ad2One press release
