Adam Ferrier and Adam Hunt help Gus Worland create #manup campaign for suicide documentary

The Movember Foundation is the principal backer of a three-part documentary series set to air on ABC TV tonight looking at male suicide, which has given rise to a social media campaign which will be scientifically evaluated for its effectiveness.

In the ManUp series, TripleM breakfast host Gus Worland, who lost his best friend to suicide, takes a look at why it is an increasing problem among 15-44 year old males, and the societal issues that stop them from seeking help.

He also enlists adlanders Adam Ferrier (strategy) and Adam Hunt to help create a social media campaign to run following the show.

That campaign will be assessed for effectiveness by the University of Melbourne.


According to the press release: “Man Up is a sincere attempt to get people to change their attitudes about what it means to be a man, and some of the potentially damaging behaviours we expect of men. As such, the series is being scientifically evaluated by the University of Melbourne.

“The team there, headed by Professor Jane Pirkis is looking at understanding whether there is a measurable shift in help seeking behaviour and attitudes to masculinity after viewing the series. These results will be made available during the series at”


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