Adam Ferrier and Adam Hunt help Gus Worland create #manup campaign for suicide documentary
The Movember Foundation is the principal backer of a three-part documentary series set to air on ABC TV tonight looking at male suicide, which has given rise to a social media campaign which will be scientifically evaluated for its effectiveness.
In the ManUp series, TripleM breakfast host Gus Worland, who lost his best friend to suicide, takes a look at why it is an increasing problem among 15-44 year old males, and the societal issues that stop them from seeking help.
He also enlists adlanders Adam Ferrier (strategy) and Adam Hunt to help create a social media campaign to run following the show.
That campaign will be assessed for effectiveness by the University of Melbourne.
According to the press release: “Man Up is a sincere attempt to get people to change their attitudes about what it means to be a man, and some of the potentially damaging behaviours we expect of men. As such, the series is being scientifically evaluated by the University of Melbourne.
“The team there, headed by Professor Jane Pirkis is looking at understanding whether there is a measurable shift in help seeking behaviour and attitudes to masculinity after viewing the series. These results will be made available during the series at www.manup.org.”
It’s not actually correct to say that intentional self harm is ‘ it is an increasing problem among 15-44 year old males’. Since 2006 intentional self harm has increased those aged 15-44 by 310 deaths while it has increased for those aged 45 to 74 by 293 deaths; so it’s about the same.
The bigger story is that there has been a 41% increase in male deaths from intentional self harm from 2006 to 2015 and a 49% increase in women.
Intentional self harm is currently 3,027 deaths per year – three times the national number for motor vehicle accidents. You might think it would be a bigger story than it is.
(Source ABS 3303.0)
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I am so excited about this show – its a desperately unaddressed issue (mens mental health). Get it right and everyone benefits. Congratulations everyone involved for addressing it – I hope its good.
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Congrats big fella for putting the spotlight on a large and pressing, but virtually unspoken, social problem.
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