Senior marketers among final speakers revealed for MSIX, as awards finalists are named
Senior marketers and agency practitioners will look at the impact of artificial intelligence, applying behavioural insights, the application of data and how agencies can adapt to embrace marketing science in sessions newly revealed for next month’s MSIX conference. MSIX – Marketing Science Ideas Xchange – is curated by consumer psychologist Adam Ferrier.
And finalists for the MSIX Awards, which celebrate the best in consumer behaviour marketing, are also revealed today, with the likes of BBC Global News, OMD, Affinity, Dentsu Mitchell, Cummins & Partners and Behaviour Change Partners in the running.
The full list of shortlisted contenders in the six categories can be found below.
Opening the conference will be Dr Karen Tindall, senior advisor of Behavioural Insights Team Australia. She will giving a talk on How Applying Behavioural Insights Has Benefited The Public, looking at real-life incidents of marketing science impacting people, for the better.
Dr Karen Tindall will speak on applying behavioural insights for good
NAB marketing director Andrew Knox and Luke Rattigan, chief operating officer at Sportsbet, detail how their organisations are taking their big data and with the help of marketing sciences turning them into consumer insights and effective campaigns.
Luke Rattigan and Andrew Knott
Practitioners from three very different organisations will discuss how they have integrated marketing science and data practices into their agencies. Fabio Buresti executive planning director at The Monkeys, Adam Driussi, CEO, Quantium and Vaughan Chandler, executive manager, Red Planet, will be sharing their insights.
Fabio Buresti, Vaughn Chandler and Adam Driussi
And in another newly-announced session Erica Van Lieven of Direction First will be looking at the latest moves in artificial intelligence and what the technology as it currently stands means for marketers today.
Erica Van Lieven
One of Australia’s most awarded creative, and winner of multiple creative effectiveness awards, Steve Coll from With Collective, will also be speaking on the topic of How Data Sciences Can Be Used Effectively to Build Creative Solutions.
Steve Coll
Both the daytime MSIX conference and the evening MSIX Awards take place at The Powerhouse Museum in Sydney on November 24. For more on the program and to get tickets click here.
Full MSIX Awards shortlist:
CREATIVITY POWERED BY SCIENCE
- BBC Global News – The Science of Engagement
- Ogilvy Change Australia for KFC Australia – 90 ways to say ‘$1 Chips’
- The Works with Suresh Sood, Advanced Analytics Institute, UTS and James Pennebaker, Professor, Department of Psychology at the University of Texas, Austin – The Deceit Algorithm
- Vitamin X for New Scientist – Oxytocin
BEST USE OF NEUROSCIENCE
- Adshel with Neuro-Insight for Adshel – The Context Effect
- BBC Global News – The Science of Engagement
- Dentsu Mitchell with Neuro-Insight – Stop saying ‘Multi-Cultural’. It’s ‘Cultural Australia’
CLEVER DATA
- Affinity for Prospan/Flordis – Don’t Ignore a Cough
- data2decisions – The Sore Throat Outbreak Monitoring System (STOMS) using data science to optimise media expenditure and enhance marketing practice
- Dentsu Mitchell with Data2Decisions – Every Kinda People – Reaching culturally diverse Australia
- Red Planet with OMD, Special Group and Slik for Qantas – Qantas Wanderlust Sale
- The Works with Suresh Sood, Advanced Analytics Institute, UTS and James Pennebaker, Professor, Department of Psychology at the University of Texas, Austin – The Deceit Algorithm
BEST USE OF BEHAVIOURAL ECONOMICS
- Behaviour Change Partners for National Heart Foundation – Big Heart Appeal
- BreastScreen Victoria – Nudging women towards their breast screen
- Cummins and Partners for The Australian Red Cross Blood Service – Best Biscuit
- Ogilvy Change Australia for KFC – 90 ways to say ‘$1 Chips’
BEST INSIGHT
- BBC Global News – The Science of Engagement
- Behaviour Change Partners for National Heart Foundation – Big Heart Appeal
- Behaviour Change Partners for VicHealth / National Heart Foundation – It doesn’t have to taste salty to be high in salt
- Dentsu Mitchell with MKTG for Department of Health – Federal Government – Helping Babies Breathe
- The Queensland Brain Institute – #nobrainnogame campaign
- The Works with Suresh Sood, Advanced Analytics Institute, UTS and James Pennebaker, Professor, Department of Psychology at the University of Texas, Austin – The Deceit Algorithm
STUDENT THINKER OF THE YEAR
- Kamer Yuksel for University of Otago – Using Social Media Data to Understand Brand Development
- Mazen Kassis for University of Melbourne – The Sore Throat Outbreak Monitoring System (STOMS) using data science to optimise media expenditure and enhance marketing practice
- Scott Gibson for Queensland University of Technology – Big Data – A tsunami of information in the quest for advertising insights
Good line up. Important discussion. I’ll be going.
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