Adam Ireland leaves Athletes Voice for Universal Music Australia’s creative agency Bring

Chief revenue officer at Athletes Voice, Adam Ireland, has left the business to join Universal Music Australia’s creative agency Bring.

Ireland will take on the role of general manager of brand partnerships, focusing on building commercial relationships and identifying brands willing to invest in music.

Ireland will be reporting to Bring managing director, Roddy Campbell.

Adam Ireland has left Athletes Voice for creative agency Bring

Prior to his time at Athletes Voice – previously known as Players Voice –  Ireland was the APAC enterprise sales representative at Stackla. He has also spent five years with Nine.

Ireland said of his appointment: “I’m thrilled to be joining Roddy and the Bring /Universal Music Australia teams to help brands engage in partnerships and to participate in a truly incredible opportunity. There is endless data showing music is the number one passion point but, with authentic partnerships, brands can now reach new audiences and, with so many creative options available, it’s pretty hard to ignore.”

Roddy Campbell, Bring managing director, said: “We’re excited to welcome a senior sales leader of Adam’s calibre to the growing team at Bring. We saw a lot of parallels in his experience in helping brands win with the right partnerships with talent and passion point marketing. No doubt his varied media experience will be valuable, as we evolve our offering with bolstered distribution and insights.”

Mumbrella has contacted Athletes Voice with regards to Ireland’s replacement.


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