Golfer Adam Scott urges ordinary Aussies to give the game a go
Golf Australia has unveiled a new TV commercial aimed at persuading the public to play golf.
The ad – featuring Masters champion Adam Scott – will initially run in South Australia to promote the Playgolf Week initiative. It features ordinary Australians improvising to play the game after being inspired by Scott’s victory.
The campaign has been created by The DM Group and Burning House.
Do only white people play golf in Australia? You’d think so, looking at the talent in this tvc.
This is a massive fail by Golf Australia. They’ve just shot themselves in the foot by not trying to diversify participation to more than middle class Caucasians.
Golf is a worldwide game. How about reflecting Australia’s diverse make up in such an ad?
@27 Handicapper – it’s a 30sec ad. You must be new here.