Guide Dogs grab motorists attention with Beatles inspired campaign
Guide Dogs NSW/ACT has launched a national campaign ‘Watch Out, Cane About’ to raise awareness amongst motorists of the need for watching out for blind or vision impaired people near roads.
The campaign features Beatles-inspired artwork to catch motorists’ attention. The artwork, created by Guide Dogs NSW/ACT Marketing & Communications Manager Charles Ulm and Lisa O’Sullivan, is based on the 1969 Beatles Abbey Road album cover as it was “determined as a recognisable and iconic image when it comes to crossing the road.”
The campaign launched nationally in conjunction with International White Cane Day.
