F.Y.I.

Adboy.com to undertake paid search for Sukin

Organic skincare brand Sukin has appointed Adboy.com to handle its paid search account.

The announcement:

Adboy.com wins paid search and social for Sukin

Natural skin care brand Sukin has appointed Adboy.com as its PPC agency.

The win comes after Sukin (BWX) appoints new hire Lani Barmakov as head of digital.

Adboy.com is led by Adam Zelcer who has worked with Lani since 2013 on brands including Florshiem, Bogs, Australis, In Essence, Oil Garden and Skin Republic.

Lani said: “Adam has outperformed on all my brands and provides a reliable service – I just know everything is done and done correctly which is hard to find in this industry.”

“Lani and I have accomplished a lot together over our 5 plus year working relationship and I’m looking forward to helping her achieve great results in her newest role at Sukin which I can tell she is already very passionate about.” Zelcer added.

Source: Adboy.com media release

UPDATE 2:50pm: Sukin has clarified that Adboy is being used for a three-month project to undertake paid search via Google. Sukin said it does its social work inhouse and is proud of the results it produces. 

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