Adbrief joins the Mumbrella stable
Mumbrella’s parent company Focal Attractions has acquired 40-year-old industry title Adbrief from Thomson Reuters. The industry subscription title currently includes The Adbrief Register directory and a weekly news digest.
Focal Attractions plans to relaunch Adbrief as part of a new product which has been under development for the last few months. The project is being led by publisher Camille Alarcon, who joined the company in September. Details of the new service will be revealed in the next few weeks.
Thomson Reuters commercial director Carl Olson said: “Focal Attractions has established a strong reputation in the advertising and media industry and we are confident that it will prove to be an excellent home for Adbrief”
Adbrief is not the first established industry title which Focal Attractions has purchased. In 2009, Focal Attractions acquired the monthly Encore magazine from Reed Business Information. Later this month, Encore will relaunch as a weekly, tablet-only magazine for the entire media, marketing and entertainment industry.
Focal Attractions and Thomson Reuters will be contacting existing subscribers in the coming days to explain details of the Adbrief transition.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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