Commbank produces mini-docos on Australian of the Year finalists
Kerry Stokes – Australian of the Year finalist
Commonwealth Bank has produced a series of short documentaries on eight of the 2013 Australian of the Year finalists. The Can Stories campaign is part of the financial institution’s sponsorship of the Australian of the Year Awards.
The campaign’s creative has been executed by Imagination with media by Ikon and Spring.
The three-minute videos include media personalities Ita Buttrose and Kerry Stokes.
Ita Buttrose – by Paola Morabito
Kerry Stokes – by Fiona McGee
The films will be screened on Ten and its digital channel One HD on Australia Day and Foxtel’s Bio channel throughout the last week of January.
The videos have been published on YouTube and run within at tab of Commbank’s Facebook page, which is also redirected from address www.canstories.com.au from today until Thursday 31 January. Users must first like the Commbank’s Facebook page.
Commbank Facebook fans can then vote and share their favourite videos for a chance to win a VIP trip to the Cannes International Film Festival.
Monique Macleod, GM of brand & sponsorships at Commbank said: “The Awards are the most highly regarded and nationally recognised acknowledgement of the incredible achievements of all Australians, from the high profile to the local heroes. Each and every finalist has an inspirational ‘can’ story to share and, this year, the Bank wanted to provide a unique platform that could enable them to share that story in a compelling way and on a large scale.”
All the films are made by rising film-makers. The director of the winning film will win a cash prize from Commbank.
Commbank launched their Can repositioning in May last year.
topics
Australia Day
CommBank
Foxtel
ita buttrose
Jessica Mauboy
Kerry Stokes
Laurie Lawrence
Network Ten
I have to ‘like’ the page to watch the vids. No thanks.
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Unfortunately We can be heroes got here first. It’ll be hard to compete with the fictional aussies.
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yawn who wants to hear more about famous people with massive profiles?
tell us about the quiet achievers instead please. The ones we can relate to.
(Who are we? your customers)
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I thought Australia was sponsored by Westpac!
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Kerry Stokes is a great story, well filmed – pity about the literacy of the editor!
The collection was “gifted”????? No, there’s a word for that: given.
“Gifted” as a verb is for people who dropped out of English class at age 7, or thereabouts. Many did – please don’t let them loose on graphics.
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Users must ‘like’ the page first? New to social media and what annoys people the most, are we Commbank? Maybe you should sit down with Fairfax and talk about pre-roll videos while you’re at it.
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I really enjoyed those. Well done to all who worked on them.
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lol Can she ‘blink’ enough? lol
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I can only assume that the need to press ‘like’ is a cynical exercise by Commbank to claim popularity. I’ll wait until the films appear on TV.
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