Adcorp launches action against Dentsu Mitchell over government master media account

May 1, 2017 4:18

Listed agency Adcorp Australia has launched action in the Supreme Court of NSW over Dentsu Mitchell’s decision to dump it from the Australian government’s master media account which the agencies won together in 2014.

Adcorp lodged a statement of claim against Dentsu Mitchell in the court last week seeking damages.

In a statement to the market the company said it was also seeking payment for unpaid invoices.

“Adcorp is seeking damages arising from the termination of services that Adcorp was providing to Dentsu Mitchell in the context of Dentsu Mitchell’s role as the principal contractor under the Australian government’s Master Media Agency Contract (MMA),” the statement said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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