Adelaide radio ratings: ARN’s Mix 102.3 moves up to top slot

sean craig murphy

Sean Craig Murphy - Up 2.2 ratings points

Australian Radio Network’s Mix 102.3 has moved ahead of dmgRadio Australia’s 5AA to take top slot in Adelaide’s radio ratings.

According to new numbers published this morning by Nielsen, Mix 102.3 grew its Monday to Sunday share to 15.7% while 5AA fell back to 13.9%.

One of the biggest shifts came in drivetime where Mix 102.3’s Sean Craig Murphy grew his audience by 2.2 percentage points from 12.9% to 15.1%. The station also saw a big jump in listening between noon and 4pm – increasing by 3.3 percentage points to 18.7% share.

Third slot in Monday to Sunday share was a dead heat between dmg’s Nova 91.9 and Southern Cross Austereo’s SAFM, both on 10.9%

adelaide radio ratings

Source: Nielsen

The ratings period covered Jun 24 to September 1.

5AA’s breakfast team of Keith Conlon, John Kenneally, Jane Doyle and Chris McDermott had a 15.1% share, remaining at number one in the timeslot despite losing share.  Mix 102.3’s Jodie Oddy, Mark Aiston & Jason ‘Snowy’ Carter are now only just behind on 13.7%. In the non-commercial sector, ABC891’s breakfast show featuring Matthew Abraham and David Bevan had a share of 14.3%.

adelaide share

Mon-Fri and breakfast share | Source: Nielsen


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