Adelaide radio ratings: ARN’s Mix102.3 increases lead over competitors

Adelaide’s Mix102.3 has increased its market-leading position in the first GfK radio ratings for 2018 with a total audience share of 16.1%, backed by strong gains across all timeslots which came largely at the expense of Nova91.9.

Jodie Oddy and Mark Soda Soderstrom’s breakfast show gained 3.3 audience share points to take 15.1% of the total audience, beating out FIVEaa’s David Penberthy and Will Goodings who attracted 13.8% of the city’s listeners, down from 14.9% at the end of last year.

Adelaide Mix 102.3 Breakfast Hosts Jodie Oddy and Mark 'Soda' Soderstrom

Adelaide Mix 102.3 Breakfast Hosts Jodie Oddy and Mark ‘Soda’ Soderstrom picked up 15.1% of the city audience in the first 2018 survey

Across the breakfast time slot, ABC Adelaide finished third with an audience share of 13.7% and Triple M’s Mark ‘Roo’ Ricciuto & Chris ‘Ditts’ Dittmar came in fourth place with an audience share 11.5%, up 0.8 from the final 2017 survey.

Mix’s best-performing timeslot was later in the day with the afternoon show picking up six percentage points for a total audience share of 19.8%, with most listeners seemingly coming across from Nova which dropped 3.3 points to 8.9%.

Adelaide radio ratings survey 1 2018. Source: GfK (Click to enlarge)

In the drive slot, Mix’s Will & Woody picked up 2.4 points to 15.2% of the audience with Kate Ritchie, Tim Blackwell and Marty Sheargold on Nova slumping 3 points to 12.3% of the audience.

While Nova slumped in the FM band overall listener share, competitors from Southern Cross Austereo, Triple M and Hit107 picked up 1.3 and 0.1 percentage points respectively. On the AM dial, FIVEaa’s 10.8% – a 0.9 point drop – was enough to fend off the ABC which picked up 1.7 points to 10.4%.



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