Adelaide radio ratings: ARN’s Mix102.3 increases lead over competitors

March 13, 2018 9:58

Adelaide’s Mix102.3 has increased its market-leading position in the first GfK radio ratings for 2018 with a total audience share of 16.1%, backed by strong gains across all timeslots which came largely at the expense of Nova91.9.

Jodie Oddy and Mark Soda Soderstrom’s breakfast show gained 3.3 audience share points to take 15.1% of the total audience, beating out FIVEaa’s David Penberthy and Will Goodings who attracted 13.8% of the city’s listeners, down from 14.9% at the end of last year.

Adelaide Mix 102.3 Breakfast Hosts Jodie Oddy and Mark ‘Soda’ Soderstrom picked up 15.1% of the city audience in the first 2018 survey

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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