Adelaide radio ratings: Ben and Liam earn 9.9% share in first survey for Nova breakfast

In their first radio survey since leaving Triple J to take up breakfast gigs on Nova in Adelaide, Ben Harvey and Liam Stapleton have secured a 9.9% share in the slot, a small slide of 0.2 percentage points from Nova’s performance at the end of 2019.

This placed Ben and Liam behind ABC Adelaide (15.5%), Mix 102.3 (11.6%), and Five AA (10.5%) in 2020’s first GfK radio survey, covering the period from January 19 to February 29. Ben and Liam’s new show started on January 6.

It’s Ben and Liam’s first survey in both the Adelaide market and at Nova

It’s a return to Adelaide for Ben and Liam, who began their radio careers at the city’s community station Fresh 92.7.

Nova breakfast in the market was previously helmed by Dylan Lewis and Hayley Pearson. Lewis announced he was leaving in September, with Pearson following suit soon after.

After sliding 1.5 percentage points in the last radio survey of 2019, ABC Adelaide’s Ali Clarke is back on top thanks to a 2.8 percentage point surge. Five AA was on top of the breakfast pile last survey, but this survey was a very different story, documenting a 3.7 percentage point decline to land in third position.

Mix’s Jodie Oddy and Mark ‘Soda’ Soderstrom remained fairly steady meanwhile, falling 0.5 points to finish with 11.6% share. While Oddy has been on maternity leave, AFLW star and Olympic basketball silver medallist Erin Phillips has been filling in. She joined on 20 January, and is scheduled to stay until 2 April.

Adelaide radio ratings survey 1 2020. Source: GfK [Click to enlarge]

That result for Will and Woody on Mix widened Nova’s lead in the slot. Last survey, only 0.5 percentage points separated Nova and Mix, but combined with Mix’s decline and Kate, Tim and Marty’s 0.3 point growth, Nova is sitting easily ahead on a 16% share.

In Ed Kavelee’s first survey as a permanent replacement for Kate Langbroek on Hit 107, the station fell 0.7 points in drive to 9.5%. That landed duos Carrie Bickmore and Tommy Little, followed by Dave Hughes and Kavalee, in third place, narrowly ahead of Cruise 1323’s 9.4%.

Adelaide radio ratings survey 1 2020. Total audience share. Source: GfK

Overall, Mix won this survey with a 12.6% share in the people 10+ demographic, despite dropping one percentage point.

Nova (11%), Cruise 1323 (10.6%), ABC Adelaide (10.2%) and Hit 107 (8.9%) rounded out the top five, while Five AA fell away. The station’s performance in both the breakfast and drive slots led to a 2.8 percentage point drop overall, and a 8.1% share.

Triple J was up two percentage points this survey – which included 25 January’s Hottest 100 – to 7.9% overall.


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