Adelaide radio ratings: Hit107 halts decline as Triple M stumbles with sharp fall

Screen Shot 2015-04-21 at 11.02.12 AMNova91.9 again narrowed the gap on market leader Mix102.3 in Adelaide while Hit107 saw a marginal improvement as its edged up to six per cent.

Mix, which saw a sharp 1.7 share point decline in the first survey of the year, slipped a further 0.2 points in survey two to capture an overall share of 13.6 per cent.

It did perform better in the breakfast slot however, with the pairing of Mark Soderstrom and Jodie Oddy overseeing a rise o 1.1 point to 13.5 per cent. The increase extended its lead over Nova91.9 which climbed 0.7 points to 11.2 per cent.

Overall, Nova took 12 per cent share, up from 11.3.

Meanwhile, Southern Cross Austereo’s Hit107, which has so far failed to make an impact since rebranding from SAFM, at least halted the decline as its share crept to six per cent, from 5.9 per cent in the first survey of the year.

Its breakfast show, which has just seen the departure of co-host Dani Pola after just six months, also got a boost up 0.7 to a 6.2 share.

Triple M struggled with its overall share slipping 1.3 per cent to 8.4 per cent, with its breakfast show in particular failing to perform, as it dropped almost two points to 8.4 per cent.

The drivetime slot remained largely unchanged, with Nova extending its lead after a one point increase to 15 per cent. Mix climbed 0.3 points to 12.2 with Triple M down from 10 to 9.8 per cent.

The AM frequency saw ABC891 retain its market leading position with its share unchanged on 12.5 per cent with Fiveaa improving 0.7 points to 11.1 after a sharp drop in the previous ratings survey.Screen Shot 2015-04-21 at 11.02.19 AM


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