Brisbane radio ratings: 4BC sees lift in final survey before Jones and Hadley shows start

Screen Shot 2015-04-21 at 10.09.30 amABC breakfast presenter Spencer Howson has retained the Breakfast crown in Brisbane, with a 13.7 per cent share, narrowly staving off 97.3FM’s breakfast team of Robin Bailey, Terry Hansen and Bob Gallagher.

The 97.3FM team came within a 0.1 per cent share point of toppling Howson, a feat they managed in November of 2014, with a 13.6 per cent share.

The second radio ratings survey of 2015 also saw troubled AM talk station 4BC lift its audience by 0.8 points to a 5.0 share, in what is the last survey before the impact of a major shakeup at the station, which will see it get much of its Breakfast and Mornings content from Sydney

Overall ARN’s 97.3FM retained the top commercial share in the market despite a 0.3 per cent point drop to 14.3.

The station was trailed by Nova’s Nova 106.9FM which rose 0.8 points to 11.6 and the rebranded B105, now Hit105.3FM, which fell 1.1 points to a 8.2 share.

The drive timeslot saw 97.3’s nationally syndicated show of Dave Hughes and Kate Langbroek retain the top place with a share 14.2, up 0.3, while Nova’s nationally syndicated drive show of Kate, Tim and Marty also rose, recording a 1.3 point rise but the increase was not enough to claim the Drive crown.

In AM 4BC’s 0.8 point rise was driven by strong rises in its now dumped Breakfast and Mornings programs which rose 1.0 per cent and 1.1 per cent respectively in this survey to achieve 6.1 per cent and 5.4 per cent.

As part of the merger with Macquarie Radio 4BC has dumped local breakfast presenters Ian Skippen and Loretta Ryan and mornings presenter Patrick Condren, replacing them with networked programs featuring Sydney shock jobs Alan Jones and Ray Hadley.

Screen Shot 2015-04-21 at 11.08.49 am


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.