Adelaide radio ratings: Mix 102.3 expands lead with strong performance in breakfast and drive

March 11, 2021 10:52

Mix 102.3 has expanded its lead in the Adelaide radio market, boosting its overall share by 1.3 percentage points to land on 13.0%.

It is the first survey for the station’s new breakfast team of Erin Phillips and Mark ‘Soda’ Soderstrom, who managed to gain 0.3 points from the last survey of 2020 to reach a 10.9% share.

Phillips replaced Jodie Oddy on the program, who announced her departure in November after 13 years with Mix.

Phillips and Soderstrom trailed ABC Adelaide, which achieved a sizeable share of 15.2% despite a 0.7 point drop, and FiveAA on 14.8%. Hosted by David Penberthy and Will Goodings, FiveAA – Nova’s only AM station – gained 2.6 points in breakfast.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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