Perth Radio Ratings: Nova still #1 but rebranded Mix 94.5 makes strong start

Despite a significant shakeup to the Perth radio market in 2021, it was business as usual at the top, as typically dominant Nova 93.7 retained its crown both overall and on breakfast.

The first GfK survey for 2021 saw the station lose 0.7 percentage points to 13.6%, and Nathan, Nat and Shaun drop -0.5 points to start the year with a 14% share. Both results were easily enough to remain #1 however, despite a strong kick off from Southern Cross Austereo’s Mix 94.5

Following SCA’s decision to move Mix 94.5 into the Hit Network to accommodate the launch of Triple M Perth, the station rose to a 12.6% share of listening, gaining 0.6 points.