Perth Radio Ratings: Nova still #1 but rebranded Mix 94.5 makes strong start

Despite a significant shakeup to the Perth radio market in 2021, it was business as usual at the top, as typically dominant Nova 93.7 retained its crown both overall and on breakfast.

The first GfK survey for 2021 saw the station lose 0.7 percentage points to 13.6%, and Nathan, Nat and Shaun drop -0.5 points to start the year with a 14% share. Both results were easily enough to remain #1 however, despite a strong kick off from Southern Cross Austereo’s Mix 94.5

Following SCA’s decision to move Mix 94.5 into the Hit Network to accommodate the launch of Triple M Perth, the station rose to a 12.6% share of listening, gaining 0.6 points.

New-look breakfast show Pete, Matt and Kymba grabbed an impressive 1.2 points to be the #2 show in the city with 12%.

There was plenty of movement around the rest of the market, and it’s worth noting that new stations and new shows are always likely to breed misattribution, especially in their first few surveys.

SCA’s brand new radio station, 92.9 Triple M Perth, began its life with a slight dip of 0.7 points to an 8% share overall. The station’s breakfast show, now led by ex-6PR host Basil Zempilas, holds a 7.7% share of listening, down -1.3 points.

Expect that show to be given plenty of time to bed-in, however, with Triple M boss Mike Fitzpatrick telling Mumbrella last week he expects plenty of churn in Perth over the coming months.

Newly installed 6PR breakfast host Gareth Parker faired better, with the station not appearing to miss Zempilas too badly, enjoying jump to 8.2% overall (+0.6) and remaining flat on breakfast.

In his final survey before being replaced by Dean ‘Clairsy’ Clairs, Fred Botica’s 96 FM breakfast show grew share, rising 0.6 points to an 8.9% share. The station dipped overall by 1.5 points top a 9.8% share.

Perth Radio Ratings – survey one [click to enlarge]

On drive, Nova’s Kate, Tim and Joel had a flat book to remain #1 with an impressive 14.8% share. Carrie and Tommy had upward movement on their first survey since moving over from the now-defunct Hit 92.9 to Mix 94.5 drive, up 1.2 points to 12.2%.

Triple J drive with Hobba and Hing had a huge swing, up 2.3 points to be third overall on 11.4%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.