Adelaide radio ratings: Mix 102.3 now market leader but ABC’s Ali Clarke wins breakfast

ABC Radio Adelaide’s Ali Clarke is the number one breakfast show in the market, claiming the title with a 14.8% market share from FIVEaa’s David and Will who dropped -1.6 percentage points to a 13.8% position.

The two shows proved AM’s current strength in the city for breakfast, though Australian Radio Network’s Mix 102.3 ended the ratings period as the overall number one on a 13.4% share of listening.

ABC Adelaide’s Ali Clarke takes the breakfast crown

The result for Mix 102.3 came off the back of a recovery for heritage breakfast show Jodie and Soda, who won back 2 percentage points to 12.5% and finish third overall, as well as number one among FM stations.

Nova’s new breakfast show for 2020, Ben and Liam, continued to prove that the move to poach them from Triple J was a sage one. After finishing as the number one FM brekky show last book, they kept up the strong results with a 10.7% share, a great result for their first year in the market.

Southern Cross Austereo’s recently rebranded SAFM, with it’s new Breakfast lineup of Bec, Cosi and Lehmo, is falling away from the back. This book the show fell 1.1 percentage points to rate 7.8%, just over half the share of the overall leader.

The Battle for Breakfast in Adelaide [Click to enlarge]

There are four stations in double digits this survey, with the tight battle for second place behind Mix resulting in a win for Nova’s FIVEaa despite a dip of 1.2 points to 11%.

It held that spot over stablemates Nova 91.9 with 10.8%, just ahead of Cruise 1323 which had the biggest gain of any station, up 1.5 points to a 10.5% share of listening.

Adelaide was the only market where there was a significant swing towards Kate, Tim and Joel on Nova drive, with their share jumping 1.4 percentage points to 13.4% (ahead of Will and Woody on Mix with 13%).

Adelaide radio ratings for Survey 7 2020 [Click to enlarge]


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