Special Group adds creative duo to the team

Special Group Australia has appointed new creative team members Lea Egan and Sian Binder. Egan was most recently at Clemenger BBDO Melbourne while Binder was at DDB Group.

Egan has previously worked on brands such as Netflix, Converse, Cadbury, and Unicef at agencies including Anomaly New York, Droga5, Publicis Mojo and DDB. Meanwhile, Binder has led creative projects for Cadbury, Coca-Cola, McDonald’s, Toyota and Aldi at advertising agencies such as Ogilvy, Saatchi & Saatchi, BMF, Droga5, Wunderman, and M&C Saatchi.

Egan and Binder have been working with Special Group on a project basis and have been instrumental in helping the agency win new business wins including Bonds and Mutti Parma.

Lea Egan one of the two new recruits at Special Group Australia.

The creative duo joins Special Group Australia during a period of momentum for the business, including the opening of its Los Angeles and Melbourne offices. “Their passion for creating ground-breaking work will be an absolute asset to Special Group. They’re going to make a huge difference to both our creativity and our business,” said Special Group Australia partner and CCO, Tom Martin.

Special Group Australia works with both local and global brands including Carlton United Breweries, Bonds, Red Bull, Harris Farm Markets, Tourism New Zealand, Kayo Sports, Uber and Uber Eats.


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