Adelaide radio ratings: Mix takes Triple M’s crown, drive heats up again
In the fifth GfK Radio 360 survey of 2023, Mix 102.3 has taken the lead in overall share, bumping Triple M off the top spot.
With a 0.7 percentage point increase, Mix sits at 12.6% overall share, over Triple M at 12.2%. The latter had a 1.4 percentage point drop – the largest in market.
Nova 91.9 remains in third at 10.8% overall share, followed by SAFM at 10.1%.
In breakfast, Triple M has retained the crown however, as Roo, Ditts and Loz sit at 12.6% share, despite a 2.6 percentage point drop.
Fiveaa’s David Penberthy and Will Goodings remain its closest competitor at 11.5% share, followed by Mix’s Ali Clarke Breakfast Show with 11.2% share – having had a 2.1 percentage point increase.
ABC Adelaide, SAFM and Nova sit at 10.7%, 10.5%, and 10.1%, respectively.
In drive, Nova’s Ricki-Lee, Tim and Joel continue to dominant, with 14.1% share.
The competition for second remains tight between SAFM, Mix and Triple M, as the stations sit at 11.9%, 11.4% and 11.0% respectively.
The overall streaming share in survey five was:
- Fiveaa: 13.2%
- Mix: 10.4%
- Triple M: 10.0%
- Nova: 7.8%
- SAFM: 8.1%
- ABC Adelaide: 11.5%
The streaming breakfast share in survey five was:
- Fiveaa: 21.5%
- Mix: 7.0%
- Triple M: 12.4%
- Nova: 5.8%
- SAFM: 6.4%
- ABC Adelaide: 22.5%
This survey period ran from 21 May to 24 June, and 9 July to 12 August.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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