Adelaide radio ratings: Triple M builds a commanding lead

Nathan Jolly

July 11, 2023 10:10

Triple M has expanded its lead in the Adelaide radio market, climbing 1.7 points to grab 13.6% overall share of listeners.

Both second-placed Mix 102.3 and third-placed Nova 91.9 dropped market share this survey, with Mix down to 11.9% from 12.1%, and Nova falling from 10.7% to 10.5%.

While the last survey saw just 0.3% between the top two stations, Triple M now commands a 1.7% lead over Mix.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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1 COMMENTS

Anonymous 11 Jul 23

Outdated system. Audience share means nothing if overall listenership is in the toilet.

Hard to believe they’re losing audience share to a more diverse group of voices across a more democratised audio landscape when they continually roll out same variation of young mum, ex sports guy and c-grade reality star [/sarcasm]

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