Adelaide radio ratings: SAFM takes big hit in drivetime slot

October 30, 2012 12:50

Fifi and Jules take a hit in Adelaide

Southern Cross Austereo’s SAFM has taken a hit in the drivetime period in the latest ratings survey.

The Today Network station’s syndicated show of Fifi & Jules airs from Monday to Thursday while Hamish & Andy present a weekly show on a Friday. The 4pm to 7pm timeslot saw SAFM drop from a 13.9% share in the last survey, to 10.6%.

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Colin Delaney

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1 COMMENTS

Grant Spatchcock 30 Oct 12

It’s nothing against either of them, but have you ever met a person who “loves” Jules and Fifi? Or in marketing speak, feels any “brand loyalty” toward them at all. It’s just a bit of bubblegum for the airwaves. Even then it’s the sugar free type that loses it’s taste after a few chews.

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