Adelaide radio ratings: SAFM’s axed breakfast team grows audience share

SAFM's axed breakfast team: ratings up

ARN’s Mix102.3 recorded the biggest jump in the Nielsen radio ratings for Adelaide, while the axed breakfast team of Southern Cross Austereo brand SAFM also saw an increase in listening.

Mix102.3’s audience share grew from 12.2% to 14.2% in the Monday to Sunday ratings, gaining ground on market leader FIVEaa, which grew less quickly – up from 14.9% to 15.4% share.

Mix102.3 went best in the 7pm to midnight evening slot, up by 2.8 percentage points. But its breakfast offering with Jodie, Mark and Snowy also grew, up to 13.2% share and closing on ABC891’s second place.