Melbourne radio ratings: Triple M takes hit

Triple M's Hot Breakfast: down to 6.2% share

Triple M took a hit in the Melbourne radio ratings, falling further than any other station.

The Southern Cross Austereo station’s share fell from 7.5% to 6.2%, and was overtaken by ARN’s Mix101.1, which continued the momentum in the last survey to increase its share from 7.4% to 7.6%, Gold and Nova100.

Worryingly, Triple M fell furthest in the key advertising time slots of breakfast and drive and in age demographics 18-24 and 40-54. Triple M’s Hot Breakfast is hosted by Eddie McGuire.