Adelaide radio ratings: Will & Woody drive Mix102.3 recovery

Mix 102.3 recovered its Adelaide radio market lead in the fourth ratings survey, with a 0.6 point gain to 15.4%, despite FIVEaa narrowing the gap in picking up 1.4 points to take an 11.8% share.

Driving Mix’s gain was the the Will & Woody drive show which had a 1.5 point gain to a 14.6% share, reversing the previous two months’ falls. Will & Woody’s gain took back the lead from Nova 91.9’s Kate, Tim and Marty which gained 0.2 to 13.8%.

Will & Woody’s Drive slot drove Mix102.3’s recovery in the Adelaide ratings

Mark ‘Soda’ Soderstrom and Jodie Oddy’s breakfast show recorded another fall, 0.4 points, to 13.9%. FIVEaa’s David Penberthy and Will Goodings took the morning slot with a 1.7 point gain to 14.4%, beating out ABC Adelaide’s Ali Clarke who saw a 2.1 point drop to 13.5%.

Adelaide radio ratings survey 4 2018. Total audience share. Source: GfK

Michelle Murphy’s 9am to 3pm slot on Mix102.3 reversed last survey’s falls, recording 0.8 point gains for both the morning and afternoon sessions.

Adelaide radio ratings survey 4 2018. Source: GfK (click to enlarge)

Cruise1232 remained static with a city share of 8.4%, Hit 107 picked up 0.3 points from last month’s 8.0%. ABC Adelaide and Triple M saw the biggest slumps of 1.7 and 1.4 points to 9.7% and 9.9% respectively.


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