Ninja Warrior beats Masterchef by 1,000 viewers, with 831,000 tuning in for episode two
Ninja Warrior achieved 831,000 metro viewers for Nine on Monday night, according to OzTAM’s preliminary overnight metro ratings. The result is the lowest in the show’s history.
The show was a whisker away from Ten’s Masterchef, which achieved 830,000 viewers.
Last year, the first Monday night edition of Australian Ninja Warrior post-premiere pulled in 1.604m metro viewers – making this year’s episode a 48% decline. Sunday night’s premiere was down 45% on last year, defying expectations that the show would yet again be a ratings phenomenon.
Our Titanium Woman, Zoe Featonby, almost took it home, making it further than any other female Ninja tonight. ? #NinjaWarriorAU pic.twitter.com/NiAnTYVVXt
— Australian Ninja Warrior (@NinjaWarriorAU) July 9, 2018
Also competing in the same time slot was Seven’s House Rules, which drew a metro audience of 768,000 people.
Seven News, which was the most-watched show of the night with 1.118m people tuning in. Nine News came in a close second with 1.072m metro viewers.
Ninja Warrior came third in key advertising demographics 16-39, 18-49 and 25-54, beaten in each category by Ten’s Masterchef and Have You Been Paying Attention?
It was also the season final of the revived Talkin’ ‘Bout Your Generation on Nine, which this week ran after Ninja Warrior. It had a metro audience of 396,000, after debuting earlier this year with 678,000.
Nevertheless, Nine still achieved Monday’s highest main channel and networks shares, with 20.2% and 29.1% respectively. In main channel share, Seven pulled in 18.8%, while Ten managed 14.6%.
ABC won 12.5% of the audience on its main channel, while SBS managed 4.7%. ABC’s most-watched show of the night was its news program, with 795,000 metro viewers.
On a network level, Seven came in just behind Nine with a 27.7% share, Ten had 20.2%, compared to ABC’s 16.7% and SBS’ 6.2%.
I think a few of us tuned in for Micallef and got the Ninja’s instead
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Embarrassing for nine. A franchise show losing that much of an audience. Questions must be asked on what went wrong. Sponsors must not be happy. I predict the season won’t get any better either. Not good for nine with only MaFs a success this year. What is going wrong? Heads should roll. What a failure.
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@Chris – I don’t think it’s embarrassing or a failure at all. A format that fired in 2017 due to lack of competition and a fresh genre, which is still holding it’s own against some very good competition in 2018. Yes the YoY numbers are drastic, but if that is your only measure of success you’re working in the wrong industry
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Spot on Tim. Methinks @Chris doth detests too much. Is Chris a pseudonym for Calombaris by any chance?
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Spartan got 816K / Ninja now is at 830K
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It’s not like the network or media agencies would have referenced last year’s huge ratings to both sell and substantiate a hefty price tag, and I’m sure all of the sponsors who put money into this season will be perfectly fine with a yoy drop of almost 50%.
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