Adelaide University’s ‘Launch You’ brand work is here, via Richards Rose

Adelaide University has unveiled new brand work named ‘Launch You’, via Richards Rose.

The announcement:

In May 2024, Richards Rose was appointed the lead creative agency for Adelaide University, Australia’s new major university.

The ‘Launch You’ concept is designed to inspire prospective students, postgraduates, and researchers, positioning Adelaide University as the launchpad for their futures. The campaign aims to challenge outdated perceptions of university education, reinforcing Adelaide University as a place for anyone ready to take that leap towards a career or change the world through research or innovation.

Beyond its student focus, ‘Launch You’ speaks to the broader need for a highly skilled workforce in South Australia and beyond. With thriving industries requiring more graduates than ever, Adelaide University will play a crucial role in driving economic and social progress.

At the heart of the creative approach is the idea of transformation. The campaign’s hero characters—representing future graduates, postgraduates, and researchers—are literally ‘launched’ from their current state, illustrating the experience of studying and working at Adelaide University.

The organising idea ‘We’re here to help launch new futures’ serves as the campaign’s signature, rolling out across a diverse multi-media strategy spanning television, digital, outdoor and social media in Australia and key international markets.

Benjamin Grindlay, CMO of University of Adelaide says; “This campaign captures the essence of Adelaide University – we exist to propel students, researchers, and innovators forward. Whether it’s a career, an idea, or a world-changing breakthrough, we’re here to help launch new futures.”

“Higher education is about more than just study – it’s about momentum. This campaign represents Adelaide University’s role in shaping the future workforce and breaking down barriers to success.”

Sharna Sosnowski, interim CMCO of University SA says; “Adelaide University will produce graduates able to compete and lead all around the world; it will attract international researchers and produce research of global impact. Accordingly, this campaign needed to speak to a global audience, inspiring future students, researchers and partners in Australia and beyond.”

Adam Rose, chief creative officer at Richards Rose says; “At the heart of the word ‘launch’ sit the letters ‘AU’. But more than launching a new university, ‘Launch You’ is a creative platform celebrating thousands of individuals ready to make their mark on the world. From high school students in South Australia to enterprising postgrads and international researchers, Adelaide University is here to springboard everyone towards a brighter future.”

Digby Richards, CEO at Richards Rose says; “We’re delighted to unveil the first stage of the brand work for this exciting new University. We’re also incredibly proud to be part of the bold move to make higher education a priority in South Australia to help meet its rising productivity and industry needs for decades to come.”

Client

Adelaide University Working Team: Anita Head, Anna McCarron, Benjamin Grindlay, Danielle Talbot, Daniel Wise, Djurdjica Arslanagic, Elizabeth Glenn, Ella Trimbell, Geena Lamb, Jessica Rattley, Jordy Lovell, Lily Peace, Manuel Antonio Otero Borjas, Maria Mesa, Nick Babadimas, Nora Xu, Sarah Cutbush, Sharna Sosnowski.

Richards Rose

CEO: Digby Richards

Chief Creative Officer: Adam Rose

Alex Stainton: Executive Creative Director

Creative Group Head: Justin Lim

Head of Production: Tanya Hairman

Senior Producer: Amber Quin

Head of Strategy: Joseph Smeaton

Head of Account Management: Kristen Sandberg

Senior Account Director: Emily Sherwell

Account Manager: Marcus Howard

Creative Project Manager: Jonathan Gibb

Studio Manager: Alistair Donald

Senior Finished Artist: Tony Cooper

Designer: Lisa-May Pellaschiar

Production

Production Company: Good Oil

Director: Adam Gunser

Executive Producer: Juliet Bishop

Head of Production: Chana McLallen

DOP: Jeremy Rouse

1st AD: Adam Wareham

Stunt Co-Ordinator: Harry Dakanalis

Casting: Peta Einberg

Editor: Elise Butt, Arc Edit

VFX Supervisor: Nigel Mortimer, Blockhead VFX

Music Composition: Charlie White, Squeak E Clean

Audio Production: Squeak E Clean

Sonic Brand: In collaboration with Sonar Music c/- Fuller

Photographer: Daniel Boud

Photographer: Alexander Robertson

Roll out: WDM, Rodeo, Fuller

Source: Richards Rose

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topics Adam Rose Adelaide university Benjamin Grindlay Digby Richards Richards Rose Sharna Sosnowski

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