5DN breached rules by airing Coles Status Quo song Down Down, rules ACMA
Australian Radio Network station 5DN in Adelaide has been found to have breached the advertising standards code after being paid by Coles to air a new version of Status Quo’s Down Down.
The Australian Communications and Media Authority announced the breach today, the first one of new 2012 standards which state broadcasters must clearly identify when a paid advertisement is aired.
This ad and song sucked so much I swore I would never shop at Coles again. The ad played on the last final of Master Chef and half way through the song stopped and the ad asked if “i was annoyed yet”. From that point on I have always shopped at Woolies. Intentionally pissing me off is not the way to get my loyalty.
“licensee advised that a pre-recorded announcement was cued to play before the advertisement but a technical fault meant it didn’t go to air.” ………yeah, right!
Good old ARN…
I now take my ipod shopping so I don’t have to listen to that stupid, ridiculous song.
@Damian From what I hear Coles’ results (& their sales results, not just ad recall results or like) suggest that the ads have been commercially successful, over not a short period, despite how much they’ve pissed people off.
@pascoe Their results are surely through high frequency with a catchy memory trick. I hope woolies (despite my anti-cartel opinions) show growth this year with Droga.. then maybe coles will see that big red isn’t the only way!