Adgile Media expands local team to support growth in Australian market

Adgile Media continues its expansion in Australia with the hires of Stu Carr and Erin Rolla.

The business has now grown its local team by 20% in Q4 of 2020, and the latest hires follow the appointment of Paul Evans as Adgile Media’s first global CEO earlier this month.

New hires Stu Carr and Erin Rolla

Carr will serve as director of customer insights, supporting clients with their data and analytics using Adgile’s first-party TV data sets and products.

He was previously the head of measurement at Publicis Groupe’s Starcom, and has 17 years of media agency experience in data management, analytics and activation, as well as media strategy, planning and buying.

Carr said TV is still a hugely effective medium for building brands. “Evidence continues to show that, per dollar spent, TV remains the most effective channel for building brands.

“But the technology that exists to monitor, measure and activate brands on TV is typically slow, distant, and high-level.

“I joined Adgile because of the opportunity to apply its cutting edge visual recognition technology – enabling new data and effectiveness products and services for the industry, that generates greater robustness, granularity and speed of information.”

Meanwhile, Erin Rolla has been hired as customer servicing lead, having last worked at Seven Network as campaign lead in strategy and solutions. Prior to that, she was senior investment manager at PHD.

Rolla has over 15 years of media planning and buying experience on both publisher and agency side, and will be responsible for client onboarding, success and servicing.

She said she’s excited to bring Adgile’s systems to the market: “Coming from both media agency and television network background, I can appreciate the market demand for accessibility of immediate and accurate TV content data at a granular level.

“I’m really excited to be joining the team at Adgile, bringing to market an innovative solution which delivers fast, actionable and structured data through real time analytics, combined with sophisticated TV attribution and activation – it’s a product offering that can truly revolutionise the way we plan, buy and measure television.”

The hires come in response to an increase in demand for its TV Analytics, Attribution and Activation products, according to Adgile, as the company continues to bolster its customer partnerships and analytics capabilities, along side critical engineering and product development areas.

Adgile Media global CEO Paul Evans said the new hires show that the company is beginning to fulfil its potential in the Australian market.

“Building talent density at Adgile reflects a priority to bring the best data and technology to market in combination with the best teams and people, in order to fulfil that potential.

“Our investment in talent – which will accelerate through 2021 – exemplified by appointments of Erin and Stu to these critical delivery roles, further enable Adgile to fuel the future effectiveness of TV in Australia.”

Adgile began its international expansion 12 months ago and recently announced a partnership with Group M for real-time TV measurement.

The business also partnered with Quantium and Fetch TV to allow FMCG (fast moving consumer goods) advertisers to ‘close the loop’ and measure their TV advertising impact against sales for the first time.


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