Adgile Media appoints Vodafone’s Paul Evans as CEO

TV data and effectiveness business, Adgile Media, has appointed former Vodafone global head of media, Paul Evans, as its first global CEO.

The appointment comes as Adgile Media plans to expand its measurement capabilities into North America and Europe.

Evans has served as a board advisor to Adgile for the last 12 months and will focus on product innovation, marketing, talent development and culture in his new role.

Evans comes with a variety of experience, including client-side roles at Kimberly-Clark, Xbox and Vodafone, as well as agency roles in China and Dubai. In his role at Vodafone, Evans led the company’s marketing operations strategy, defining its media technology partnerships, establishing new verification approaches and standards, and driving the inhousing of its search, social and programmatic media capabilities.

Adgile Media founder and chief innovation officer, Shaun Lohman, said it was the right time for the business to expand its offering.

“As the TV industry rapidly evolves to embrace the data and technology-driven opportunities of On Demand, independent harmonised measurement across the ecosystem becomes essential, and Adgile is leading this change. Paul’s understanding and passion for what matters to both brands and agencies, combined with his strategic and marketing capabilities, make him a great choice of CEO to complement our existing leadership team in driving this transformation – we’re excited to have him aboard.”

Evans said he’s ready to take on the challenge.

“I wanted to join and help build a truly innovative and game-changing business. Adgile’s visual recognition technology is exactly that, bringing unique real-time visibility and control to fuel the future of TV data and effectiveness. It’s a true privilege to be part of the amazing Adgile team at this time of accelerated growth, as we deliver better TV measurement for a modern marketing era.”

Adgile began its international expansion 12 months ago and recently announced a partnership with Group M for real-time TV measurement. The business also partnered with Quantium and Fetch TV to allow FMCG (fast moving consumer goods) advertisers to ‘close the loop’ and measure their TV advertising impact against sales for the first time.


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