Adhesive PR named agency of record for Nokia owners HMD Global

Public relations agency Adhesive has been named public relations agency of record for HMD Global, the owner of Nokia phones, across Australia and New Zealand.

Adhesive will be managing PR, influencer and social media activity for HMD Global across both of its offices. The agency will also take on HMD Global’s corporate reputation management.

HMD Global owner of Nokia

HMD Global will also be engaging Adhesive Studio, the agency’s new in-house production and creative space, to create content for the brand. Adhesive will be developing earned media strategies that effectively communicate HMD Global’s brand values and ensure the brand story connects with new audiences.

“As we continue to operate in a competitive market, we wanted an agency that could deliver disruptive new ideas that would cut through and reach new audiences across all channels. We look forward to working with Adhesive and its new Studio to bring these fresh new ideas to life, and support HMD Global’s goals to make mobile technology accessible to everyone, and showcase our sustainability message,” said HMD Global’s head of marketing ANZ, Johan Palsson.

Adhesive founder and managing director, Mike Maurice, said: “This is a globally renowned and innovative brand which operates in an ever-evolving space. Our job is to keep people up to date with these innovations and tell some interesting stories along the way.

“We are also excited to announce the launch of our Studio, which is both a physical photography and design studio in our Ultimo office, as well as a mindset that champions creativity – a key pillar of our agency. Adhesive Studio is a natural extension of the work we do for some of the world’s biggest, market-defining brands and we look forward to bringing the Studio offering to HMD Global and our other valued clients.”

For Adhesive, the appointment follows the agency picking up the public relations account for TikTok in Australia and New Zealand.


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