Adhesive wins PR account for e-retailer The Iconic

Online fashion and sports retailer The Iconic has appointed Adhesive as its PR agency of record.

The appointment will see Adhesive handle The Iconic’s consumer and corporate communications strategy, media relations, events and influencer engagement.

The Iconic has appointed Adhesive to its PR account

Alexander Meyer, chief marketing officer at The Iconic, said in a statement: “It’s been another huge year for The Iconic as we continue to create the most seamless and inspiring shopping experience for our customers.

“Elevating our brand through earned and owned media is key to our marketing strategy, so it was vital for us to partner with an agency that could give us big creative ideas while keeping up with our business day-to-day. We are thrilled to have Adhesive on board and look forward to what our partnership brings.”

The win comes four months after Adhesive won the PR account for TripAdvisor.

Adhesive’s clients include Sony, Dyson, TripAdvisor, Discover Los Angeles, Singapore Tourism Board and Jansz Tasmania.


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