Adland invited to think beyond the Sydney media bubble at free Mumbrella lunch
1.45pm update: The event is now fully subscribed. If you would like to be added to a waiting list in case of cancellations, please follow the link below.
Mumbrella is to host a lunchtime panel discussion aimed at exploring Sydney beyond the metropolitan bubble.
The inspiration for the event came from a survey organised by out of home company Adshel which suggested that more people working in the media industry had eaten at North Bondi Italian than had been to Parramatta.
Speakers on the panel include Campbell Reid, group editorial director of News Corp; Tim Ross, presenter of Mix FM’s drivetime show; Woolworths marketing chief Luke Dunkerley; MindShare CEO Katie Rigg-Smith; and Adshel marketing director Nicole McInnes.
The lunch – Will The Real Sydney Please Stand Up? – has been organised in conjunction with Adshel. As a result of Adshel’s commercial support for the event, it is free to guests.
Campbell Reid
Tim Ross
Reid is a former editor of The Daily Telegraph, whose heartland audience is western Sydney.
Tim Ross currently hosts Mix’s national drivetime show. He has previously co-hosted breakfast for Mix in Sydney and the Merrick & Rosso breakfast show was a dominant force in Sydney breakfast radio for nearly a decade.
Dunkerley
Dunkerley is one of Australia’s most experienced retail marketers and admen. He joined Woolworths in 2007 having previously worked with the STW Group on the Commonwealth Bank account. He also set up M&C Saatchi’s retail division when the agency won the Woolworths account from Leo Burnett. He also headed David Jones’ internal advertising agency and has worked with other brands including Grace Brothers.
Rigg-Smith
McInnes
Katie Rigg-Smith is one of Australia’s most respected strategists. She was promoted to CEO of Mindshare Australasia, which is one of the country’s biggest media agencies, in April this year after previously leading the strategy team. She has been with the WPP agency for 15 years.
McInnes has been marketing director at Adshel for two years. She has previously been in senior marketing roles for American Express, telco AAPT and Dell.
The panel discussion – moderated by Mumbrella editor Tim Burrowes – will cover the changing Sydney landscape and how it affects the way the industry does business. It will examine the issues that Sydneysiders care about, explore geographic and community trends and ask how marketers can reach the masses when they live such different lives to the typical adlander.
The lunch takes place in just under a fortnight. It runs from noon to 2.30pm at The Establishment, George Street, Sydney on Wednesday October 23.
- Declaration of interest: The lunch is sponsored by Adshel.
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Venue = The Establishment, George Street. Oh, the delicious irony!!!!!
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Why isn’t there more wonderful events in MELBOURNE ???????????
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Bad news everyone – North Bondi Italian has CLOSED!
Noooooooooooooooooooooooooooooooooooooooooooooooooo
http://www.au.timeout.com/sydn.....alian-food
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North Bondi Italian is so 2008….
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