Morning Update: Oct 10 – TV boss wanted three more Breaking Bad episodes; YouTube’s top ten; Has traditional media given up on young people?
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?feature=player_embedded&v=6nwuk90Gc2A
AdWeek: Lorde’s Song ‘Royals’ Makes Ad Debut for Samsung Galaxy Note 3
“Samsung brings together one huge up-and-coming talent and one firmly established one for its new global “Design Your Life” spot from Leo Burnett in Chicago, advertising the Galaxy Note 3 and Galaxy Gear.”
https://www.youtube.com/watch?feature=player_embedded&v=lUtnas5ScSE
AdWeek: YouTube’s 10 Most-Watched Ads in September
“Chipotle’s “The Scarecrow” may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube’s Ads Leaderboard list, ranking the month’s most-viewed spots.”
“BuzzFeed’s president and chief operating officer Jon Steinberg claimed the site is an increasingly important source of hard news for young people, in an appearance at the MIPCOM conference in Cannes this morning.”
The Guardian: Lord Justice Leveson faces standoff with MPs over press regulation
“Lord Justice Leveson is facing a standoff with MPs after he repeatedly refused to be drawn into the heated debate on press reform in evidence to a Lords committee.”
The Guardian: Katzenberg: I would pay $75m to sell new six-minute Breaking Bad episodes
“Jeffrey Katzenberg is as sad as other fans around the world about the end of Breaking Bad. Unlike those other fans, though, the DreamWorks Animation boss has the clout to try to do something about it.”
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Katzenberg is crazy. Do what everyone else does and let someone else stump up the money and then pirate it.
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