Adland turns out for cerebral palsy fundraiser CBD Golf Escape, raising a record $1.95m
Adland has once again turned out for cerebral palsy fundraiser the CBD Gold Escape, with the event this year raising a record $1.95m.
One of the media’s biggest annual charity fundraisers, the CBD Golf Escape, held this weekend in the Hunter Valley, saw more than 600 people involved in the golf event, which brought together media and media agencies in a fundraiser where major outlets donated advertising packages which media buyers then sell to their clients at full cost.
“As we know, the media industry is a fiercely competitive landscape,” said Henry Tajer, global CEO of IPG Mediabrands, “It is wonderful that we can come together in solidarity and harness our strengths and dynamism in a way that serves the broader community.”
This year saw media outlets such as the Seven Media Group, Nine Entertainment, Ten Network, Fairfax, News Corp Australia, Bauer Media, MCN, ARN, Nova, APN Outdoor, oOH Media, Adshel, JC Decaux, Prime, WIN/NBN, Southern Cross Austereo, SBS Two, Facebook and Radio 2GB all involved in the event.
