Three Wise Men target illegal rhino horn trade in Vietnam with print campaign
Melbourne-based independent communications consultancy Three Wise Men has targeted the illegal rhino horn trade in a print campaign running in Vietnamese publications which aim to educate wealthy Vietnamese on the dangers of using rhino horn as medicine.
The campaign features images of dead rhinos set beside images of Vietnamese using the horn material as a medicine, with long copy detailing how rhino horn is poisonous if ingested.
The campaign was translated into Vietnamese to appear in local publications and, according to the agency, has created widespread discussion on using rhino horn as medicine.
