Adland’s inflection point
Welcome to a midweek edition of Unmade.
Today: How GroupM is calling the end of the traditional drivers of advertising growth. And Enero sinks again on the ASX.
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Do the audio numbers include podcasting? I think of that as ad-supported audio, but I don’t mentally mix it in with radio.
I know podcast advertising was growing significantly for a while. But I also know it’s the easiest advertising to skip. I haven’t figured out how those two things co-exist.