Adland’s seven deadly sins to be discussed at Mumbrella360

Tim Burrowes

April 17, 2012 12:21

Adland and industry’s biggest blunders will be the focus of a session on the seven deadly sins of advertising at Mumbrella360.

The presentation will be curated by Adrian Pritchard, executive creative director of Melbourne ad agency BoilerRoom.

Pritchard’s session will cover “monumental advertising cock ups” along with infamous events that have lessons for brands. He will also challenge some of the arguments put forward for digital and social media strategies.

The seven deadly sins of advertising session is one of 61 planned for the conference which takes place in Sydney on June 6 and 7 across five streams. The event consists of sessions proposed and curated by individuals, industry bodies and agencies and sessions organised by Mumbrella.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.