ADMA appoints new managing director Andrea Martens, as chief member officer Mandy Eyles departs
There have been more leadership changes at industry association ADMA (Association for Data-Driven Marketing and Advertising) and its parent company AADL (Australian Alliance for Data Leadership).
Andrea Martens, the global chief brand officer of Jurlique, will take up the managing director of ADMA role which was left vacant when Ben Sharp departed after just two weeks at the helm. Mumbrella understands chief member officer Mandy Eyles is leaving the business.
There’s been another leadership shake-up at ADMA
AADL’s leadership upheaval began when long-serving CEO Jodie Sangster departed in March for a role with IBM.
COO Sinha was appointed to cover Sangster’s roles until a permanent replacement was found.
It was then announced Ben Sharp – former managing director of AdRoll – would join ADMA as its managing director, with the CEO role not being directly replaced.
Sharp however departed after two weeks in the role, at which point ADMA said Sinha would continue to oversee ADMA and AADL.
In June, former CEO of Aussie Home Loans Stephen Porgress became CEO of the overarching body AADL – which oversees ADMA, as well as the Institute for Analytics Professionals Australia (IAPA), Data Governance Australia (DGA) and Digital + Technology Collective – with Sinha going back to his ADMA role.
Now, it appears AADL and ADMA have finally replaced Sharp, with Martens becoming managing director of ADMA as well as Digital + Technology Collective (D+TC).
Richard Bean is joining as chair of Data Governance Australia (DGA) and Anthony Hollis will become managing director of DGA.
Porges said the group needed the right leaders at the helm.
“AADL was created 12 months ago and it has operated as coordinator to lead our data-centric groups: ADMA, D+TC, DGA and IAPA. Now, as the role of data within industry and indeed, society, continues to mature, so the position of each of these teams has elevated to guide mainstream business and societal issues. Consequently, we have needed the right seasoned and thoughtful leaders to own and drive this opportunity,” he said.
“As such, we are delighted to announce these appointments of credentialled, respected and experienced executives, each representative of the key tenets of data governance, analysis and use. Combined under AADL, they provide a coordinated leadership to help our 500+ members and the industry at large as they grapple with, and harness the opportunity for data both within their organisations and externally,” he added.
Mumbrella has asked AADL for clarification on Sinha’s role and his future with the company, which the company has said it will answer shortly.
Mumbrella has also asked for a statement on Eyles’ departure.
UPDATE 9:38am 24 August: ADMA has now confirmed Steve Sinha remains with the business. Initially, when the story was being written and posted, ADMA could not yet comment on the future of Steve Sinha and said the question would be answered shortly.
The announcement:
The Australian Alliance for Data Leadership (AADL) has further deepened the management team of the group to accelerate its role as Australia’s leading advisory and education partner for the upcoming “data decade”.
Andrea Martens joins as Managing Director of ADMA (Association for Data-Driven Marketing and Advertising) and Digital + Technology Collective (D+TC). Richard Bean is confirmed as Chair of Data Governance Australia (DGA) with Anthony Hollis taking the Managing Director, DGA role.
Stephen Porges, Chief Executive Officer at AADL says, “AADL was created 12 months ago and it has operated as coordinator to lead our data-centric groups: ADMA, D+TC, DGA and IAPA. Now, as the role of data within industry and indeed, society, continues to mature, so the position of each of these teams has elevated to guide mainstream business and societal issues. Consequently, we have needed the right seasoned and thoughtful leaders to own and drive this opportunity.
As such, we are delighted to announce these appointments of credentialled, respected and experienced executives, each representative of the key tenets of data governance, analysis and use. Combined under AADL, they provide a coordinated leadership to help our 500+ members and the industry at large as they grapple with, and harness the opportunity for data both within their organisations and externally,” he added.
Andrea Martens joins ADMA from prestige skincare brand Jurlique where she was Global Chief Brand Officer. With 25 years’ of marketing experience, Andrea has successfully led both turnaround and acceleration strategies on multiple brands and has been responsible for a $600 million revenue business, leading high profile brands and portfolios and delivering excellent results through an effective mix of strategy, innovation and creative thinking.
Prior to her role at Jurlique, Andrea was Vice President Marketing / Managing Director Home and Personal Care at Unilever Australia and New Zealand responsible for the company’s number one growth and profit portfolio. Under her leadership, the ANZ business was regularly used as a pilot for new ideas and campaigns, the region was known for being the training ground for developing top talent, and she was recognised as a thought leader for innovation and strategy.
She has a Bachelor of Business from the University of South Australia, and until recently has also served as Deputy Chair of the Australian Association of National Advertisers (AANA). She is a Member of the Australian Institute of Company Directors.
Richard Bean leads as Chair of Data Governance Australia and is a senior executive with extensive management experience in the private and public sectors, most recently at Chief Executive level, leading an organisation of 400. A former lawyer with notable specialism in media practice among others, he was previously Deputy and Acting Chairman at ACMA (Australian and Communications Media Authority). Richard brings more than 30 years’ experience in business, law, regulation and governance, including as general counsel and company secretary in a publicly traded environment.
Anthony Hollis joins as Managing Director of Data Governance Association, bringing more than 40 years’ global experience as a senior executive across a broad range of diverse and challenging roles including business strategy, managing high-performance teams, running businesses, sales, innovation, fund raising and advisory. He has held senior positions at Time Warner, Australia-Israel Chamber of Commerce, Canwest, Kronos, as well as in investment banking and startups, including mentoring Indigenous businesses, and various board roles, amassing considerable expertise in the digital economy, professional services, bilateral trade, healthcare, workforce management, NFP and government sectors.
“A broad level of data utilisation is undeniably pivotal to future business success, but it’s the unique combination of analysis, management and governance together that is most valuable. With more than 500 member organisations, AADL and its Associations are committed to leading the conversation on the data-enabled future and these appointments represent the next evolution in our journey,” said Steve Brennen, Chair of AADL.
Mandy has been an awesome advocate for digital, tech and marketing at D+TC and ADMA. I’m sure she will be equally awesome in her new role – what ever that might be 😉
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There’s a lot of work to do there. A toxic culture with almost 100% staff turnover in 12 months. Even with that number of departures, a couple of the most toxic remain. Good luck…
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Hhmmm,
Interesting choice in ADMA leadership. With so many data authorities (IAB, Data.gov.au, Media Owners), we all thought ADMA would try and claw back some level of relevance and leadership in the category. Thought there should have been a start-up “busy” type leader in their to shake it up – hmmm, not so. #skincareandicecreamleaddataleadership
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Mandy will be missed, sad to see her go.
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Any company that can afford to let Mandy Eyles go….must be doing really really well!
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Mandy was a fantastic ambassador and here’s hoping she is moving onto something amazing!
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Give the reigns to Steve. He’s a great operator and a good bloke.
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She is! We’re very happy that Mandy is joining Team Tealium as Head of Partnerships.
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Well, have to laugh. Andrea even looks like Jodie Sangster – they really did miss her! 🙂
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One more point. With all the compliments for Mandy, why wasn’t she made MD – seems like she would have been a great candidate?
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