ADMA brings back AC&E Awards after last-minute hiatus
Industry body ADMA (the Association for Data-Driven Marketing and Advertising) has brought back its creativity and effectiveness awards – the AC&Es – after abruptly cancelling the process last year just minutes before the final entry deadline.
At the time of 2018’s cancellation, ADMA sent an email to members saying the celebration “deserves a broader platform beyond a spectacular gala night”. It promised the event would “be back in early 2019 bigger and better than ever”.
The AC&E Awards are back
The 2019 Awards are now open, with the industry body calling for entries, which are set to close on 18 July. The winers are scheduled to be revealed on 24 October at a Gala dinner at The Star in Sydney.
Hi AC&E and MFA I’m an agency CEO.
I find the number of award shows embarrassing and number of industry bodies offering industry training embarrassing too.
Can I suggest you both merge with the communications council so there are only two major award shows.
AWARD – the official ones and
Mumbrella – the unofficial jokey ones
B&T your award shows just about over too right? Or do a Jv with the Australian to give it gravitas.
Whatever it is please make the craziness stop.
How about the industry makes award entries open to the wider industry as a digital, low cost experience with peer to peer voting (with the ability to exclude your IP address for voting for yourself?). The judging bias would be evened out by volume voting too.
Agree with @Hi – it is embarrassing; and a lot of the good work is not really recognised now because there’s a big barrier to entry.