ADMA cancels AMY Awards night and promises to replace with ‘party’

Amy AwardsJust weeks after taking control of troubled industry association AIMIA, the Australian Data-driven Marketing Association (ADMA) appears to have cancelled the industry’s gala awards night, promising to replace the event with a party.

AIMIA collapsed last year and ADMA came to the rescue purchasing the assets of AIMIA, but not its liabilities.

However, the judging for the AIMIA awards, The AMYs, were well underway and AIMIA pledged to hold the awards as scheduled and send the association out with a bang.

The awards event was to be held at Sydney’s Doltone House on March 31 but the event date and venue has since been erased from the AMY’s website.

The first AIMIA newsletter to be sent out under the auspices of ADMA this week said the awards would be celebrated on a date yet to be nominated with a “party”.

Jodie Sangster

ADMA CEO Jodie Sangster

Under the headline “What’s happening with the AMY Awards”, AIMIA and ADMA CEO Jodie Sangster said she was being asked the question a lot.

“I’m delighted to say that the AMY Awards are progressing nicely and we are planning a party in the not-too-distant future to award all the winners. Watch this space,” Sangster said in the newsletter.

When ADMA announced it was coming to the rescue Sangster said she would be “working to rebuild faith in the brand”.

A spokesperson for AIMIA and ADMA said that the transition of ownership of the association had resulted in a delay in the judging process, meaning the awards night had to be moved.

AIMIA failed previously in bids to seek a merger with both the Internet Industry Association and the Interactive Advertising Bureau.

Simon Canning



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