ADMA cancels AMY Awards night and promises to replace with ‘party’

March 3, 2016 1:29

Amy Awards Just weeks after taking control of troubled industry association AIMIA, the Australian Data-driven Marketing Association (ADMA) appears to have cancelled the industry’s gala awards night, promising to replace the event with a party.

AIMIA collapsed last year and ADMA came to the rescue purchasing the assets of AIMIA, but not its liabilities.

However, the judging for the AIMIA awards, The AMYs, were well underway and AIMIA pledged to hold the awards as scheduled and send the association out with a bang.

The awards event was to be held at Sydney’s Doltone House on March 31 but the event date and venue has since been erased from the AMY’s website.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Money 3 Mar 16

I hope that no one had to pay for their entry into those awards.

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Jason Davey 3 Mar 16

Am definitely keen to hear more about the progress of the awards. We’ve submitted payment and a couple of submissions for consideration. Fingers are crossed for a successful outcome.

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