ADMA loses director of comms, Katherine Raskob to charity sector

The Australian Association for Data Leadership and ADMA have lost their director of communications and customer experience, Katherine Raskob, to charity industry body, the Fundraising Institute Australia.

Raskob joined ADMA in 2014 from SBS where she was a member of the broadcaster’s marketing and communications team for seven years. She will take over as the FIA’s CEO next Monday.

The departure of Raskob follows the appointment of former Aussie Home Loans CEO Stephen Porges to lead the AADL after long standing chief executive Jodie Sangster left the organisation to join IBM in March and former AdRoll Australia boss Ben Sharp lasting two weeks as leader of ADMA.

ADMA, the Association for Data-driven Marketing and Advertising, morphed into the AADL last year in a restructure triggered by a merger with three other industry associations – the Digital + Technology Collective (D+TC), the Institute of Analytics Professionals of Australia (IAPA) and Data Governance Australia (DGA).

“I’m so excited to be joining FIA which represents a $12.5 billion dollar sector that is strongly supported by Australians. FIA is well positioned for future growth as it seeks to expand its representation to include both individual fundraisers as well as charities and non-profit organisations and I’m looking forward to leading this growth into the future,” said Raskob.

FIA Chair James Garland added: “We are thrilled to welcome Katherine to FIA. Her knowledge of member organisations and her experience across commercial and not-for-profit environments in senior leadership and marketing and communications roles will be invaluable to FIA as we embark on our next phase of growth.”

Raskob has also been active as a board member for several not-for-profit organisations and is currently a member of the Board of Directors of Girl Guides Australia.

Mumbrella has contacted the AADL for comment on Raskob’s successor.


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