AdMaxim hires former Songl chief Mark Shaw as it opens APAC presence

January 28, 2015 1:23

Global mobile advertising firm AdMaxim has hired former Songl boss Mark Shaw as part of the company’s move into the APAC region, Mumbrella can reveal.

Shaw will lead AdMaxim’s Sydney office which opened its doors at the start of the year and will be charged with expanding the company’s footprint across Asia. The platform provides precision targeting and real-time technology for mobile devices.

“As a business we have a strong footprint across the US and UK/Europe but APAC is really the next region for us to expand our global footprint,” Shaw told Mumbrella.

He said the company would seek to duplicate its strong relationship with media agencies in Australia and Asia, as they seek to develop more effective mobile marketing strategies.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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