Adobe announces new APAC general manager
Adobe has announced the appointment of a new general manager for the APAC region.
Keith Eadie, who has been at Adobe for over seven years, will now lead the business across the region, reporting to Stephen Frieder, chief revenue officer, Adobe Enterprise.
Eadie joined Adobe in 2017 in California through the acquisition of TubeMogul, where he was CMO and strategy officer. He took up a role as VP, revenue and partnerships, for the business’ advertising offering.
He remained based in the US until 2022, when he moved to Singapore to become VP, international product and GTM, digital experience. In January of this year, Eadie was promoted to VP, JAPAC strategy and GTM, digital experience.
“As the digital economy continues to expand, and in the era of generative AI, business leaders across APAC are looking to deliver next-generation experiences for their customers,” Eadie said.
“I’m excited for the opportunity to lead an exceptional team and to work with our customers and partners to empower them to drive experience-led growth.”
The appointment comes days after Adobe announced the general availability of its content hub, with Adobe Experience Manager (AEM) assets.
“Marketers are under increasing pressure to meet content demands that are expected to surge in the next few years, making it critical for brands to effectively manage the assets that anchor a healthy content supply chain,” Loni Stark, vice president of strategy and product, Adobe Experience Cloud, said last week.
“Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant assets, boosting the production of fresh content for fast-moving channels like social media and delivering proven productivity gains.”
The business also recently announced a partnership with TikTok, integrating the social media’s commercial music library into Adobe Express.
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