Adobe appoints Alvaro Del Pozo to lead marketing in Asia Pacific
Adobe’s local marketing efforts will be led by Alvaro Del Pozo as he takes on the vice president marketing role.
Del Pozo will be based in Sydney for the APAC role
Del Pozo takes over from Marta DeBellis who has returned to the United States to head up enterprise campaign and partner marketing worldwide, following a two-year secondment to APAC.
Del Pozo will be based in Sydney and will report into Adobe CMO Ann Lewnes, as well as working alongside APAC president Paul Robson.
Prior to joining Adobe, Del Pozo was the COO of digital marketing agency OneAffinity Australia. He also spent 17 years at Dell, where he became vice president of APAC and Japan marketing and was responsible for the brand across consumer, small business, enterprise and the public sector.
Del Pozo said it was an exciting time to be joining the technology company.
“Adobe is the undisputed leader in creative and marketing software and I’m excited to join the company at a time when the opportunity for growth in APAC has never been greater.
“The Era of Experience is forcing businesses to transform and marketing is at the heart of this change and opportunity. I’m looking forward to working with the Adobe team to support brands across the region to deliver amazing customer experiences.”
