Adore Beauty CEO steps down from top job
Adore Beauty’s CEO Tamalin Morton has announced she will step down from the top role in September for personal reasons.
Morton will take up a consulting role with Adore to “provide ongoing strategic advice to the company”, after the new CEO is in place.
“As CEO, Tamalin has done an excellent job delivering Adore Beauty’s financial and operational successes and developing the strategic plan,” said board chair Marina Go.
“Tamalin steps down as CEO with the business in a strong position. Under Tamalin’s leadership, the Company has returned to growth and continues to build solid trading momentum.
“There has also been significant progression of the strategy, including increasing brand awareness, launching a subscription service, developing our retail media proposition and mobile app growth. This has been in tandem with operational optimisation, to drive profitability.
“Our executive team, with Tamalin’s support and ongoing guidance, remains focused on executing our strategic initiatives, including exploring a new physical store format, M&A opportunities and private label development. The business will continue to build on its strategy of increasing brand awareness, optimising customer experience, and delivering value to our shareholders.”
The Board will “commence a process with a leading search firm” to appoint a new CEO.
The move comes after Adore Beauty CMO, Dan Ferguson, delivered a keynote at Mumbrella’s Retail Marketing Summit in March, where he discussed brand loyalty.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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