Adore Beauty launches its first campaign with help from Cummins & Partners

May 13, 2020 5:01

Online skincare and beauty retailer Adore Beauty has released its first ever brand campaign.

The campaign was created by Cummins & Partners after the agency won a competitive pitch for the campaign. The agency is responsible for both the media and creative execution.

Titled ‘Whatever makes you’, the campaign uses user-generated videos of women completing their skincare and makeup routine, despite all the distractions.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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