Adshel brews a beer in a billboard
In what is probably an industry first, Adshel in New Zealand has brewed a beer inside a billboard.
The execution is part of the Wellington in a pint initiative, which asks the public to describe what they thought Wellington would be like if it was a beer.
The campaign is being run by Clemenger BBDO Wellington, which is using feedback from the Facebook page to write a brief to challenge Wellington amateur brewers to create the perfect Wellington beer.
The display on Manners Mall will be in place for a month, over which time the beer will ferment.
topics
Clemenger BBDO Wellington
Haha that is unreal! Props to Adshel and Clems.
User ID not verified.
A month? In Melbourne it would be a pile of smashed glass by next morning.
User ID not verified.
New Zealand! they put us to shame…
User ID not verified.
Very clever concept
User ID not verified.
I am not sure it would be smashed in Melbourne. Perhaps it would be admired.
User ID not verified.
Nice idea, but I’ll wager the beer tastes shite.
Light strike, innit.
User ID not verified.